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Lamsa App (MENA) — 188% User Growth in 6 Months

Lamsa App (MENA) — 188% User Growth in 6 Months

Scaled installs and subscriptions via Meta + Google App campaigns, creative refresh, and segmentation.

CPI down 12% · Paid users 17,334 → 50,036

Challenge: scale installs while improving CPI in MENA.

Approach: event-based optimization, creative refresh cadence, and cohort targeting.

Outcome: 188% user growth in 6 months; CPI down 12%.